Kollosche commercial and residential agents are increasingly working together to achieve premium sales results for multiple-use listings.

As more of these versatile properties come to market, sales agents across the divisions are joining forces to deliver a two-prong approach to marketing to achieve premium results.

The move is proving highly advantageous for property owners, with collaboration providing three key benefits:

⦁ Determining best use. Allowing the market to determine the property’s best use, rather than an agent or owner, leads to the highest price being achieved.

⦁ Wider exposure. Owners gain access to two separate and exclusive databases, significantly increasing the number of qualified buyers who are viewing a listing.

⦁ Increased competition. Accessing a bigger buyer pool drives increased competition, which in turn drives up price.

A recent example of a sale that exceeded market expectations following a collaborative residential and commercial marketing approach was 82 Imperial Parade, Labrador.

The property consisted of a four-bedroom original brick and tile and house on an oversized 1,148m2 block, within walking distance of the popular Broadwater Parklands and waterfront.

However, with DA approval in place to build eight contemporary townhouses on the site, the property held equal appeal to both residential buyers and those seeking to capitalise on its development potential.

The property sold after auction to a developer for $1,325,000, with the price achieved buoyed by the increased competition from residential buyers seeking a prime site on which to build a dream family home.

To discuss how cross-collaboration may benefit the sale of your asset, reach out to the Kollosche commercial team today.