The Gold Coast property market continues to pivot, with recent conditions tipping to favour buyers for the first time since the pandemic. 

As a result they are being quite discerning with their property searches, while remaining mindful of a potential cash rate drop in the next 12 months.

Buyer focus today has shifted to value, quality, and potential capital growth. Properties with spacious living areas, outdoor spaces, energy-efficient features and quality amenities are highly desirable. 

The trend is across all sectors, especially new projects and bespoke homes where developers continue to raise the ante on the level and type of lifestyle amenities they offer within their developments. A simple pool and gym are no longer enough to attract buyers.

Sellers will be keen to know that there are several things they can do to pivot to meet the changed conditions and position themselves more favourably in the market.

The recent sale of 3 Costa Court, Broadbeach Waters, by agents Nicky and Jason Cunningham provides an excellent example. 

Nicky says bidding was spirited for the three-bedroom, partially renovated but excellently presented home, which sold above expectation at $2,001,000.

“The owners did a lot of things that helped boost its appeal to buyers, such as stripping it right back to create the illusion of space across what was quite a small floor plan,” Nicky says.

“The pool area had real wow-factor with inviting sunbeds and cool drinks on hand at the wet bar, helping to paint a picture of what life would be like living there. It was these things that helped to boost their sale price on auction day. 

Nicky also recommends sellers have their properties styled and staged.

“Staging can add tens of thousands of dollars to your sale price and is well worth the investment.”

Focusing on presentation, lifestyle appeal and value, will boost your chances of achieving above-market prices. Follow our six tips for elevated results.  

• Highlight Lifestyle Features: Buyers are drawn to properties that enhance lifestyle, so transform outdoor entertaining areas, pools, and alfresco spaces into spaces to emulate a relaxed, coastal vibe.

• Enhance Curb Appeal: First impressions count. A well-kept entrance, fresh landscaping, and a newly painted exterior can significantly boost the perceived value of your home.

• Invest in Key Upgrades: Make minor repairs and ensure everything is in good working order. If necessary, update kitchens and bathrooms, which are often deal-breakers for buyers. Properties that buyers can walk into and start enjoying the lifestyle are more appealing. 

• Stage Your Home: Professional staging is crucial in marketing your home. It allows buyers to gain a feel for the space without any clutter and helps them to imagine themselves living there.
  
• Be Flexible: Buyers today are busy and may look more favourable on a property where the owners appear more flexible or accommodating in regard to inspection times.  

• Price Your Home Strategically: Work closely with your agent to set a competitive price. Being realistic about market conditions and maintaining a clear pricing structure from the outset will generate more interest and lead to a stronger final sales result.
  
  
• Heed your agent’s advice: Resist the temptation to turn to friends or family for guidance on marketing and price as they may not have the expertise to advise you correctly. Instead, choose a respected and experienced agent, whom you trust, and heed their advice. They will provide you with honest market feedback to help you make an informed decision.