On the Gold Coast, the median number of days a house spends on the market is 28, according to CoreLogic data. That’s a fast-moving market by national standards, but not all suburbs – or sales campaigns – perform equally.

Across the region, suburbs like Ormeau Hills, Gilston and Merrimac recorded the fastest sales, with houses selling in as little as 14 to 15 days in the 12 months to December 2024. At the other end of the scale, homes in Springbrook, Cedar Creek and Hope Island took more than 50 days to sell on average over the same period.

While location and the property itself play a role, in most cases, time on market can be a direct reflection of how the property is priced, presented, promoted, and how the campaign is managed.

If you’re preparing to sell – or your property is already on the market – here’s what you can do to avoid a drawn-out campaign.

The Price Must Be Right

Pricing is one of the most critical factors. Buyers today are data-driven and highly attuned to value. If a property is perceived to be overpriced, interest will be limited – especially during those vital first few weeks on the market. Accurate pricing, backed by local market data, helps generate early momentum and buyer confidence. For homes that are unique or harder to benchmark, an auction campaign provides an opportunity for the market to speak and often results in stronger competition.

Over Prepare to Impress

Presentation also plays a major role. Buyers will form opinions long before they step through the front door, and how a property looks online can make or break the level of enquiry. Staging, maintenance, photography, and attention to detail all contribute to a polished first impression. A well-prepared home is more likely to attract qualified buyers and secure strong offers early in the campaign.

Not All Marketing is Equal

Marketing reach and quality are equally important. A high-end property deserves more than a basic listing and some photos. A comprehensive campaign that spans online portals, social media, digital ads, print, and email creates multiple touchpoints with potential buyers. The aim isn’t just broad exposure – it’s the right exposure, delivered with professional polish and strategic targeting.

The Sales Method Matters

It’s also worth considering the sales method. While private treaties are still common, auction campaigns are often better suited to premium properties and can be more effective in driving urgency. A four-week auction campaign not only provides a clear timeline but also creates an environment where buyers are encouraged to act rather than wait.

The Vendor Feedback Loop

Communication is the thread that ties it all together. Without clear and consistent updates, vendors can be left in the dark about buyer interest and market response. A good agent will provide regular feedback and reporting, allowing sellers to make informed decisions and pivot where needed.

The factors that slow down a sale are usually the same ones that can be fixed – with the right plan in place. A well-structured, well-executed campaign gives any property the best chance to sell within a reasonable timeframe and for the best possible result.

If your property is on the market but not gaining traction – or if you’re preparing to sell and want to get it right from the start – reach out to the Kollosche team for a confidential strategy session. We’ll show you what’s working, what’s not, and how to move forward with confidence.