Ruin X Sold Under the Hammer
March 14 2022
A 26-year-old Melbournian has claimed the keys to Australia’s popular house in what was one of the Gold Coast’s biggest auctions of the year on Sunday.
The one-of-a-kind residence known as Ruin X fetched $2,713,888 following lengthy negotiations with two phone bidders during the onsite auction at 31 Beaconsfield Drive, Burleigh Waters.
The Ruin X sale has established a new benchmark for Beaconsfield Drive, having almost doubled the highest price previously paid for a house on that street.
More than 160 groups – each numbering two to five people – filed through the doors to watch the auction following weeks of media attention around the show-stopping home.
The national campaign was led by Eoghan Murphy and Michael Kollosche who were working with a representative taking instruction by phone when the bidder walked through the doors.
“It is one of the most unique auctions I’ve ever experienced in my eight years in real estate,” says Eoghan.
“It is a unique situation to have the vendors and the new owners celebrating here together, but I suppose that’s only fitting for such a unique property.”
The winning bidder, known as Chris, says he first saw Ruin X on social media and was drawn to the unique style of the home.
“It’s one of a kind, there’s nothing like it in Australia,” says Chris.
“Being young, it’s my kind of style. I’ve always wanted to move to the Gold Coast so yes, it’s great to get my dream home.”
Vendors Emma Sweeny and Matt Jamieson, who runs artisan rendering business Render X, completely transformed the property in an intensive five-month renovation project.
Finished from floor-to-ceiling in authentic Italian Venetian plaster both inside and out, Ruin X has been described as ‘a rare work of art’.
“We’re over the moon with the result today,” says Emma.
“We bought this property for $775,000″ – what a result in just 14 months.
“It’s a dream come true.”
Kollosche’s four-week campaign across social media, print and email marketing to an exclusive database yielded more than 300 enquiries from across Australia.
The sale comes after Eoghan Murphy and Michael Kollosche achieved a then record price of $4,025,000 for the striking contemporary residence known as ‘The Eagle House’ (22 Eagle Avenue) in September last year.
A growing number of high quality renovations and new builds has raised the profile of Burleigh Waters, particularly among young families and professional couples.