Market Insights

Why a Shifting Market Suits Southern Sellers

July 22 2026

Sellers trading up or down in the same market are in the ideal position to make a move.
Why a Shifting Market Suits Southern Sellers

Southern beaches sellers are being urged not to wait for spring, with the market’s cooling from its January and February peak tipped to deliver the strongest selling window of the year.

Kollosche sales agent and southern beaches specialist Troy Dowker said the shift, often assumed to be bad news for vendors, was exactly what made the next couple of months the smartest time to list.

For sale: 13 Murraba Street, Currumbin, will be auctioned on August 14.

“Buyers are more price-sensitive, cautious and discerning than they were six months ago, but that’s just the reality of where the cycle currently sits,” he said.

Mr Dowker said sellers trading up or down within the same market, rather than exiting altogether, were in the ideal environment to make a move.

“When conditions soften, vendors can stop chasing the market upward, because if they’re turning around and buying back in, any ground they may give up on price can be picked back up on their next property purchase,” he said.

“As I like to say, what they lose marginally on the swing, they pick up on the merry-go-round.”

For sale: 901/2 Twenty Third Avenue, Palm Beach, will be auctioned on August 7.

According to Mr Dowker, stock on the southern beaches was historically tight over winter and that pattern was playing out again this year.

“Supply will lift as we head into spring and summer, so anyone selling over the next couple of months will do so with far less competition than in summer and spring,” he said.

“If you’re planning to sell before Christmas, now through October is the smarter window, rather than the run into summer.”

Mr Dowker said the southern Gold Coast’s structural advantages gave sellers a level of confidence that countered any short-term market sentiment.

For sale: 30B Panorama Drive, Currumbin, is open to offers over $3,400,000.

“We operate in a narrow corridor, Coolangatta through to Burleigh, where geography limits supply in a way few other parts of the coast can match,” he said.

“That scarcity is a big part of why southern beachside suburbs tend to remain more price resilient when market conditions fluctuate.”

He said despite the ongoing population boom, the corridor had held onto something increasingly rare on the coast: genuine community feel.

“While the fringe suburbs of Coolangatta and Burleigh Heads are slightly more transient and tourist-driven, Bilinga, Tugun, Palm Beach and Currumbin have a strong community fabric that continues to draw buyers back,” Mr Dowker said.

Sold: 1/104 Pacific Parade, Bilinga, sold prior to auction for $3,650,000.

He said the standout segment across the region remained the luxury sector, where limited supply met a buyer base whose asset portfolios had grown substantially in recent years.

“For value, Bilinga and Tugun continue to offer genuine upside and, for now, are more affordable than Palm Beach, which has had a significant run over the past decade, and the pocket of Kirra, which has gentrified fast in recent years,” he said.

Mr Dowker said the southern beaches was not immune to a broader downturn, but between the supply constraints, a resilient prestige tier and a seasonal window currently favouring sellers, there was a strong case for acting now rather than waiting to see what spring would bring.

If you wish to take advantage of the current market, reach out to Team Dowker for expert advice on how to position your property.

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