As the holiday season draws near, many homeowners are considering the potential of selling in the new year.

It’s a smart time to hit the market. The Gold Coast population swells with an influx of interstate buyers who, alongside locals, have more time and a refreshed energy for finding their next dream home or investment property.

To fully capitalise on this prime window of opportunity, the planning process needs to begin now.

Preparing a property for sale can be a long and complex process, depending on the type of selling campaign you choose. Achieving an optimal result requires time, attention to detail, and strategic foresight.

Engaging with an agent early will allow sellers to map out a tailored approach that aligns with their goals and ensures that their property stands out in what can become a competitive market.

Other key advantages of early planning include:

Attention to detail: the lead-up to a sale is an ideal time to address minor repairs, enhance landscaping, or style your home to maximise its appeal. Attention to detail can significantly affect the perceived value of a property. Homes that capture lifestyle and outdoor living appeal are highly sought-after, so with the summer season in full swing presenting your property at its best is critical.

Strategic marketing: Marketing a luxury property is not a one-size-fits-all process. Your agent needs time to build a considered strategy, including professional photography and videography, compelling copywriting, and a targeted advertising strategy, which all takes time to develop and execute effectively.

Precise timing: The new year market tends to gain momentum quickly, meaning buyers are ready to act as soon as properties hit the market. Being prepared means you can launch your campaign at the right moment to capture maximum attention.

The Gold Coast’s property market has shown remarkable resilience throughout 2024, with luxury homes continuing to perform well despite changing economic conditions and stagnant interest rates.

With the right agent and enough preparation, savvy sellers can tap into a motivated pool of buyers this holiday season. Start a conversation with a Kollosche agent today, who can work with you to gain a competitive edge and help deliver the best possible result for your property.